Take a deep breath and begin reading since this is critical to your company’s success. Your Twitter statistics hold the key to your social media development potential. Find out what your customers desire, discover your best-performing Tweets, and reveal the critical information that will assist you in refining your social media marketing plan by continuing to read this guide!
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What are Twitter Stats?
Twitter stats enables you to monitor and visualize critical metrics such as follower growth/loss, perceptions, retweets, and engagement metrics. Since 2014, the feature has been accessible to all Twitter users, covering personal and commercial accounts.
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Using Twitter Statistics for business allows you to make data-driven choices regarding your social media presence. With data in hand, you can improve your Twitter promotions to get better outcomes and gain more followers without guessing whether or not your strategy will succeed.
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The advantages of Twitter stats
- Getting to Know Your Audience’s Needs and Desires
You may learn a lot about your audience’s preferences and interests by using Twitter statistics. Posts in the form of Polls? Photos? Text? GIFs of cats? Video? All of the above gives you all the information.
Without data, it’s impossible to predict which material will be a success and which will fail.
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- Monitoring your progress
Twitter analytics can do the math for you, so ditch your spreadsheets. Track the number of followers you get or lose monthly to observe how your following grows over time.
A comprehensive set of metrics reveals which sorts of material generate the newest subscribers (or turn people away).
- Planning The Best Time to put up a Post
Truthfully, there isn’t a single moment that is ideal for everyone. When and where your audience is online and whether or not they are in different time zones are all factors to consider. You can see when your Tweets are receiving the most attention with Twitter statistics. Patterns will emerge for the optimal times of day to do your research. However, please don’t get too worked up over it: In the United States, 42 percent of people check Twitter at least once a day, and 25 percent of people check it many times every day.
What if you just wanted a quick and simple answer? The optimum time to publish on Mondays and Thursdays is 8 a.m.
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Important Info to Learn from Twitter Stats
Top Tweets
Your primary analytics dashboard will highlight your top media Tweet and top Tweet each month. So as to get detailed interaction data split out by profile clicks, link clicks, detail expands, and more, select “View Tweet activity.” Seeing all of your top monthly Tweets in one place enables you to combine the learnings and determine everything they have in common.
Profile Visits
At the top of your statistics dashboard, you can see how many people have seen your Twitter profile. Over 28 days, this value is updated every day. In addition, a mini-graph depicting the data’s evolution through time indicates how it compares to the previous 28-day period. You may use this to see whether your Twitter following is increasing or decreasing so that you can plan and change your tweets appropriately.
Mentions
It’s possible to see how many people have mentioned you in the previous 28 days and across time. You’ll also get a link to the tweet you’re most often discussed in, based on engagement, each month. Your analytics dashboard’s mentions area might be a helpful customer support tool for your company. Make sure to respond to any questions or comments your followers have regarding your goods or services.
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