If you want to get serious about creating a website, it’s time to think about SEO. SEO stands for “search engine optimization” (Search Engine Optimization) and means optimizing the site for the requirements of search engines such as Yandex, Google, Bing, etc. Modern search engines use complex algorithms to determine the order of publication, so you need to master at least basic SEO skills so that your site and its content meet existing standards (read about seo sacramento).
Below are the key search engine ranking factors that you should consider when building your site.
Keywords are queries that people type into the search box when they are looking for something. You need to identify relevant keywords for your site. To do this, make a list of all the queries that fit the description of the business you work in, and then narrow them down to the 10 most relevant. You will need to add the obtained phrases to the most important pages of your site so that they fit organically into the context. If you work in a specific region or within an organization, don’t forget to add their name (city or district) to the keywords.
Site architecture. The use of ready-made templates automatically optimized for search engines is one of the main advantages of creating a site with Wix – you just have to choose the template you like.
Domain name – your website address should contain your brand name. Try to make it as simple and clear as possible.
Page Descriptions and Titles – Each web page should have a description and title that will help search engines determine the “gist” of your site. For best results, your home page title should include your company name. Add branding words to the title of each section as well, such as “Services / Company_Name” or “Latest News / Company_Name”. Remember that SEO headings are not visible to site visitors; these are meta tags to denote a title that will only be recognized by search engines.
We remind you that to add these elements through the Wix editor, you do not need programming knowledge. Use keywords in your descriptions, but don’t overdo it, or search engines will consider your site as spam.
Images are a very important element for increasing the position in search results since sites with images and videos are always ranked higher than those without them. Be sure to use keywords in image titles. We also recommend reading this article on how to optimize images for your website.
Content is a term that refers to the text, images, videos, and links placed on your site. The key here is to regularly update at least some of your content to confirm that your site is current and relevant. It is not necessary to update the entire site at the same time. It will be enough to replenish the photo gallery or the “Latest News” section.
Internal and external links – internal links are called links that lead to different pages of your site, while external links are those that lead the user to other sites. The words used in the text of your links, or “anchors”, can also affect ranking, so their title should be intuitive and help users navigate to a page that is a logical extension of the one they are currently on.
Social Media Tools – Your content should be interesting enough to make people want to share it. Give users the opportunity to tell about it on various social networks (“Like” and “Share” buttons on Facebook, “Retweet” and “Read” on Twitter, etc.). Here’s how to add social media buttons to your site using the Wix builder. If the desired button is not among the built-in capabilities, you can add it yourself using external HTML code.
Site directory – create and add your site profile to the world’s largest site directory. Always use the same format for your website name, address, and phone number so that you can be easily found.